Hi, I’m Katie Woodin! I’m the founder of Branded By Collective!

With over 8 years of experience in social media management, I’ve done everything from running accounts for major personalities like HGTV’s Property Brothers to overseeing campaigns and partnerships for brands like Reba McEntire, Kelsea Ballerini, and Hallmark. I’ve managed influencer campaigns, brand trips, and full-scale digital strategies from concept to execution—connecting the right brands with the right creators.

Social media and influencer marketing have always been my passion, and I’ve seen firsthand how powerful authentic partnerships can be. After years of guiding brands toward creator-led strategies, I launched Branded By Collective to represent both sides of the equation—brands and influencers.

Whether it’s helping brands craft influencer strategies that convert or helping creators grow their partnerships with brands they love, my goal is the same: to build meaningful connections, elevate storytelling, and create content that actually makes an impact.

A little about me personally:

When I’m not working, you can usually find me reading, binge-watching something new, or planning my next adventure (bonus points if it involves Disney). I’m a big Broadway girl—my best friend and I sneak off to New York whenever we can to catch a show. I’m a proud Swiftie, One Direction fan, and fully powered by Dr Pepper.

I live with my husband (he’s a pilot!), our two sweet dogs, one very sassy cat, and way too many creative ideas floating around. I’m also the proudest aunt to the two cutest kids on the planet. Oh—and I recently finished my first book, Sea & Crown, which is in the publishing process right now. Stay tuned!