Hi, I’m Katie Woodin! I’m the founder and Influencer Director of Branded By Collective!

With over 7 years of experience in social media management, I’ve done everything from running accounts for major personalities like HGTV’s Property Brothers to organizing brand trips and influencer campaigns from concept to execution.

Social media has always been my passion, and I’ve long believed that influencer marketing isn’t just the future—it’s the now. After years of guiding brands toward smart, creator-led strategies, I made the leap to the other side: Team Influencer.

I launched Branded By Collective to give creators the same level of strategy, creativity, and care I’ve provided to brands for years. Whether it’s content creation, expert photography, or analytics-driven strategy, I’m here to help creators grow, connect with brands they love, and build something sustainable (and fun!).

A little about me personally:

When I’m not working, you’ll usually find me reading, binge-watching a show, or planning my next adventure—especially if it involves Disney. As a big fan of broadway and musical theater, I travel to New York often with my best friend to see shows. I’m a proud Swiftie, lifelong One Direction fan, and fully powered by Dr Pepper. I live with my husband (who happens to be a pilot!), two sweet dogs, one sassy cat, and a whole lot of creativity. I’m also the very proud aunt to the two cutest kids in the world. Oh, and I recently wrote a book titled Sea & Crown that’s currently in the publishing process—stay tuned!